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Video: Techniques for Recruiting and Training

A&P Master Images, a 5,500-square-foot-and-growing decorated-apparel shop in Utica, NY, boasts 18 full-time employees and more than $1.7 million in annual sales. Thanks to rapid expansion over the years, CEO Howard Potter has had a lot of experience recruiting and training up new staff members to handle embroidery, screen printing, graphic design, sublimation and more.

I recently spent two days at the shop learning the ropes. After my crash course in decorating, I spoke with Potter about his training methods and whether I measured up to the typical employee. Check out the video below.