Stylish and practical, a tote bag is the perfect accessory to complete any ensemble. A well-made bag is a great promotional item too, since the recipient is likely to appreciate the item and use it frequently on the go. Wearables spoke to Jenny Straub, director of marketing for Vitronic Promotional Group (asi/93990), about Vitronic's Duet Totes (A230 and A236).
Q: Can you tell us a little bit about the features of your Duet Totes and what makes them special?
Jenny Straub: Our Duet Totes are all about practical features for the everyday user. Each one has a unique two-tone PVC with magnetic snap closures and 24” handles. Hanging inside is an interior zippered pocket, slip pocket and two pen slots. The unique two-tone fringe accent is a crowd-pleaser. The A236 Duet Large Carryall also features two exterior side pockets, perfect for a water bottle or a cell phone. These totes are special because they are inspired by retail items in the marketplace now, and end-users desire and appreciate on-trend products.
Q: Which markets work best for this product and why?
JS: We’ve identified several markets due to its fashion forward look that are purchasing this product: health care, travel, education, convention and real estate.
Q: Could you share a couple of tips to help distributors sell more of these items?
JS: The Duet Tote Bags are perfect for company stores, women’s leadership conferences, direct selling companies, boutiques and sales team incentives.
Q: What sort of decoration techniques/styles work best with this product?
JS: The best part about the Duet Tote is the material lends itself to have a deboss that creates a beautiful imprint - an understated, but noticeable look to an already classy bag.
Q: The totes are part of Vitronic's Free Rush service. Could you tell us a little more about how that works?
JS: We have over 400 proud cuts in our catalog that are available for free rush. If a distributor sends an order by 2 pm EST, we produce the order in as little as one to three days, depending on the quantity. Our customers appreciate this service, and we love to make them happy.