PRESS RELEASES

ASI’s 2018 Media Kit for Suppliers Now Available

Latest advertising opportunities in magazines, catalogs, digital, video, content marketing and events

TREVOSE, PA – October 3, 2017 – The Advertising Specialty Institute® (ASI) today announced the availability of its 2018 Media Kit, a comprehensive advertising guide for suppliers with strategic marketing initiatives and multimedia campaign opportunities for businesses and products, including content marketing and full-service video.

ASI’s 2018 Media Kit outlines every advertising opportunity available to suppliers across ASI catalogs, magazines and industry-specific e-newsletters – reaching a combined audience of over 250,000 – plus digital opportunities like ASIcentral.com, with over 245,000 monthly page views. Editorial calendars allow suppliers to coordinate their artwork to the season or the message they want to deliver.

Suppliers can use the Media Kit to quickly and easily create marketing campaigns using combinations of advertising mediums and targeted audiences. In addition to print and digital, advertising opportunities are also available through sponsorships and ASI Show® events like large, three-day trade shows; the ASI Roadshow, which visits numerous cities throughout the U.S.; and fASIlitate, ASI’s hosted-buyer event, which brings together top distributor sales producers with leading suppliers.

“ASI is responding to changes in the advertising market with a greater emphasis on digital, content marketing and video,” said Gene Rahill, ASI’s senior vice president of supplier sales and marketing. “ASI’s commitment to suppliers extends to the re-launch of ASIAdvertising.com, a one-stop resource for free and paid supplier opportunities, along with a new blog with expert tips from our supplier marketing team to help any size company become even more successful.”

Innovative supplier-centric opportunities highlighted in ASI’s 2018 Media Kit include:

  • ASI Video Services, providing end-to-end digital video production
  • Content Marketing Services that help suppliers tell their brand’s story
  • Content driven infographics
  • New ad spots in ESP® (the industry’s number-one business platform, with 2.7 million+ searches per month), including Hero Card advertising and ESP run-of-site
  • New 100% digital SGR™ platform dedicated to today’s supplier and updated daily
  • Email marketing opportunities through EmailExpress™

Click here to access ASIAdvertising.com to browse every available advertising opportunity to reach distributors, and click here to read sales tips and strategies on ASI’s dedicated supplier blog.

ASI’s 2018 Media Kit was mailed as a bonus addition to the September/October issue of SGR magazine, which delivers industry news from across the globe to suppliers throughout the $23 billion promotional products industry.

To advertise with ASI, contact Matt Barnes, ASI’s vice president of publishing and media services at (215) 953-3659 or mbarnes@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, serves the industry’s supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.asicentral.com.

Contact