ASI RESEARCH
In the ASI Research Podcast, ASI’s Director of Market Research will review some of the newest research findings in the promotional products industry, all with the aim of giving our members the tools to grow their business.
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4/29/2021
Part 4 of 4: What exactly are ad impressions
In this final edition of the ASI Research Podcast focusing on the 2016 Advertising Impressions study, Nate Kucsma discusses specifics about how impression numbers are calculated and discusses the perception of promotional products vs. other types of advertising from the consumer perspective
2/25/2021
Marketing Research 101 - Part 2
In this series Nate Kucsma, ASI’s Director of Marketing Research will speak about the importance of Marketing Research, how to conduct it and provide real-world tips members can use to implement it in their companies.
8/29/2016
Part 3 of 4: How long promo products are kept and why consumers hold on to them for so long
In this 3rd part of the 4 part series on the 2016 advertising impressions study, Nate Kucsma discusses the longevity of promo products with consumers, the reason that they are held on to and what consumers do with products they don’t want.
6/7/2016
Part 2 of 4: State specific findings from the ASI Advertising Impressions study
In this ASI Research Podcast, Nate Kucsma discusses state specific findings from the 2016 Advertising impressions study with specific insights on the importance of Green products and Made in the USA products.
4/12/2016
Part 1 of 4: An introduction to the ASI Advertising Impressions study
In this inaugural ASI Research podcast, our research director Nate Kucsma takes us through an introduction and key product findings from the 2016 ASI Advertising Impressions study.