College Student Builds Brand Online

College senior Kevin Ostromecki is building his custom apparel brand, Altix Clothing, while still carrying a full load of courses.

Kevin Ostromecki, 21, will be starting his senior year as a business and graphic design major at Albright College in Reading, PA, this fall, but he’s already building a thriving custom apparel business, Altix Clothing. Always artistic, Ostromecki gained a following back in high school, when he hand-decorated canvas shoes with graffiti-like designs. When classmates started requesting shoes of their own, he realized the inherent business opportunity and ran with it.

Since then, Ostromecki expanded into screen printing, selling over a dozen original designs, but also creating custom apparel for clients like the Albright football team. Rather than getting a tee with a stock football design with the school’s name above it, Ostromecki says he custom-designs a “cool shirt that students actually want to wear out.”

Ostromecki attributes much of the fledgling brand’s rapid growth to smart marketing on social media. The company regularly posts videos online and boasts thousands of followers on Twitter and Instagram. “Altix is here to change the world,” Ostromecki says, adding that the brand is appealing to his peers because its message is “genuine, authentic and real.”