Doubling Up

Wall of Fame in Sioux City, IA, was able to double its order volume overnight – when the custom screen-printing, embroidery and trophy shop purchased another business half an hour away. “We’re just now getting our feet on the ground,” says Brad Graff, co-owner of Wall of Fame, about a year and a half after the expansion.

Brothers Reid and Brad Graff bought Silk Screen Ink in Storm Lake, IA, to get a bigger piece of Internet business. Silk Screen Ink did a lot of contract work online, with a particular focus on one-off digital printing, says Brad Graff. The previous owner of Silk Screen Ink, Graff says, taught the brothers everything they knew about printing, and they made sure to take care of his employees when they acquired the business, retaining the original Silk Screen Ink office and show room, in addition to their Sioux City shop.

Wall of Fame doesn’t worry much about marketing or social media, relying instead on word of mouth to bring them new customers, a strategy that has helped the shop grow 15% to 20% year after year. “We earn a lot of new business just by people talking about how we approach and handle our customers every day,” Graff says. “Our tagline is that we offer the best quality at the best price and stand by that with great customer service.”

The Graff brothers have been in the custom decoration business for about eight years, with each year so far bringing continued success. “It’s been a good ride,” Brad Graff says. “I hope the road doesn’t get bumpy.”