Gift Guide: Hot Products for the 2021 Holiday Season
Companies are eyeing several standout categories for gifting in the fourth quarter.
Most Popular
The Promo People’s Guide to Social Media
If you’re just getting started or simply need a refresher, here are top strategies from social sa...
Counselor 2021 Promo Campaign Awards
Ingenuity is on full display with these unique promotions.
Never Forget: An Oral History of 9/11 and the Promo Industry
The terrorist attacks on Sept. 11, 2001, forever changed our lives. Twenty years later, promo ind...
The Top 100 ESP Searches
This ongoing project – updated with Q2 results – spotlights the promotional products that are mos...
College Athlete Merchandising Poised to Explode
A new ruling finally allows NCAA athletes to profit from their name, image and likeness. The prom...
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Testing Macro PromoGram Category
Sales were solid for Compass in May - up 300% over May 2020 (at the height of the pandemic)...
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Testing For Macros
Cache is king
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Improve Your Cybersecurity With These 7 Tips
Ransomware attacks are on the rise, so it’s imperative to protect your data with robust employee ...
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Project 2021: Spring Brings Hope
This year, we’re following 10 promo companies – suppliers, distributors and decorators – to see h...
Products
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Is the promo industry's unused PTO leading to burnout?
Vacation plans are out the window and PTO is going unused during the pandemic. Are promo people o...
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2020 Office Buyers Guide
This comprehensive listing of product and service providers will help industry pros access new pr...
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Active Promo Apparel Trends By Age -schedule
With retail styles now widely available, the promotional products industry can offer stylish opti...
MERGERS & ACQUISITIONS
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Sales Person of the Year
In the most difficult of years, these superstars delivered for their customers and their companies.
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Alliance Mercantile Inc. Acquires Boardroom Custom Clothing
MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring Boardroom Custom...
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Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant
Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC Chocolate...
SPONSORED CONTENT
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4 Ways To Warm Your Sales
Inspire outerwear sales this fall and winter by focusing on performance-rich thermal and system j...
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5 Terms That Will Increase Your Performance Workwear Sales
When you present workwear, buyers want to hear how the apparel will perform on the job. Knowing...
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Holiday Promotional Opportunities All Year Round
When Canadian Prime Minister Justin Trudeau steps out, he lets his feet do the talking. The...
CASE STUDIES
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Testing For Macros
Cache is king
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Improve Your Cybersecurity With These 7 Tips
Ransomware attacks are on the rise, so it’s imperative to protect your data with robust employee ...
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Choppin' Broccola
So healthy.
AWARDS
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Case Study: One-In-A-Million Mask Order
Thanks to an agile pivot to selling personal protective equipment, promo products pro Matt Gledhi...
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Top 40 Distributors 2017
Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.
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Top 40 Suppliers 2017
Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.
How-To
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UAT How To Top Story
how to article also a top story
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Testing How To
Testing how to
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Get More Screen Time
If you get your screens right, the rest of the printing process should flow without a hitch.