Wristbands Move From Fashion Statement to Event Facilitator
They’re helping people navigate through a post-COVID world.
Most Popular
Making History at ASI Show Chicago
The first promotional products trade show since the COVID-19 pandemic – and my first trip to The ...
State of the Industry 2021
Change is coming again. But with our annual report, you’ll be prepared to take advantage of new o...
When Will Promo Sales Bounce Back?
Despite how bad things are now, industry execs are optimistic that the beginning of a rebound wil...
SOI 2021: Distributors Feel Margin Squeeze
Order values and margins plummeted last year, but strategic selling and the return to traditional...
College Athlete Merchandising Poised to Explode
A new ruling finally allows NCAA athletes to profit from their name, image and likeness. The prom...
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Testing Macro PromoGram Category
Sales were solid for Compass in May - up 300% over May 2020 (at the height of the pandemic)...
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Testing For Macros
Cache is king
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Improve Your Cybersecurity With These 7 Tips
Ransomware attacks are on the rise, so it’s imperative to protect your data with robust employee ...
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Project 2021: Spring Brings Hope
This year, we’re following 10 promo companies – suppliers, distributors and decorators – to see h...
Products
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Is the promo industry's unused PTO leading to burnout?
Vacation plans are out the window and PTO is going unused during the pandemic. Are promo people o...
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2020 Office Buyers Guide
This comprehensive listing of product and service providers will help industry pros access new pr...
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Active Promo Apparel Trends By Age -schedule
With retail styles now widely available, the promotional products industry can offer stylish opti...
MERGERS & ACQUISITIONS
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Sales Person of the Year
In the most difficult of years, these superstars delivered for their customers and their companies.
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Alliance Mercantile Inc. Acquires Boardroom Custom Clothing
MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring Boardroom Custom...
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Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant
Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC Chocolate...
SPONSORED CONTENT
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4 Ways To Warm Your Sales
Inspire outerwear sales this fall and winter by focusing on performance-rich thermal and system j...
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5 Terms That Will Increase Your Performance Workwear Sales
When you present workwear, buyers want to hear how the apparel will perform on the job. Knowing...
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Holiday Promotional Opportunities All Year Round
When Canadian Prime Minister Justin Trudeau steps out, he lets his feet do the talking. The...
CASE STUDIES
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Testing For Macros
Cache is king
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Improve Your Cybersecurity With These 7 Tips
Ransomware attacks are on the rise, so it’s imperative to protect your data with robust employee ...
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Choppin' Broccola
So healthy.
AWARDS
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Case Study: One-In-A-Million Mask Order
Thanks to an agile pivot to selling personal protective equipment, promo products pro Matt Gledhi...
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Top 40 Distributors 2017
Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.
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Top 40 Suppliers 2017
Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.
How-To
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UAT How To Top Story
how to article also a top story
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Testing How To
Testing how to
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Get More Screen Time
If you get your screens right, the rest of the printing process should flow without a hitch.