Latest

State By State Test
State By State Test

Our exclusive data breaks down annual distributor revenues by state. Plus, infographics detail state-by-state measurements of consumer...

Those Were the Days
Those Were the Days

As nostalgia dominates the retail space, distributors can capitalize on the growing demand to relive yesteryear.

Top 40 Distributors 2020
Top 40 Distributors 2020

Five years ago, the idea of a billion-dollar distributor seemed far-fetched. COVID-19 will likely prevent that possibility from occurring in...


2020 COUNSELOR AWARDS

Meet the leaders and entrepreneurs who are driving the promo industry into the future. Plus, our exclusive Distributor and Supplier Top 40 lists.


SOI 2020

Insights and opportunities for a new era of business.


Top 40 Suppliers 2020

Among Top 40 suppliers, 2019 was certainly the calm before the storm. Only one new supplier entered this year's list, and over half the companies...


‘Free Speech’ Comes With a Price

The First Amendment offers fewer protections for private sector employees than people often think.


2020 COUNSELOR AWARDS

Meet the leaders and entrepreneurs who are driving the promo industry into a new future. Plus, our exclusive Distributors and Supplier Top 40 lists.


Big Markets in Promo: Education

Sales will come back for this historically strong sector. Which kind of promotions, however, remains to be determined.


‘Free Speech’ Comes With a Price

The First Amendment offers fewer protections for private sector employees than people often think.

Products

Promo Apparel Trends By Age -schedule (1)
Promo Apparel Trends By Age -schedule (1)

With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.

Promo Apparel Trends By Age -schedule
Promo Apparel Trends By Age -schedule

With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.

Promo Apparel Trends By Age (1)
Promo Apparel Trends By Age (1)

With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.

Promo Apparel Trends By Age
Promo Apparel Trends By Age

With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.

Mergers & Acquisitions

Alliance Mercantile Inc. Acquires Boardroom Custom Clothing
Alliance Mercantile Inc. Acquires Boardroom Custom Clothing

MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring Boardroom Custom Clothing/Eco Apparel (asi/40705), the companies...

Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant
Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant

Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC Chocolate Manufacturing LLC (NCCM), the parent company of...

Cap America and DML Creation Announce Partnership
Cap America and DML Creation Announce Partnership

Missouri-based Cap America Inc. (asi/43792) and Canada-based DML Creation Inc. (asi/48038) have formed a broad long-term alliance, the companies...

alphabroder Acquires Prime Line

As first reported today in a Breaking...


Hub Pen Acquires Two Texas Suppliers

Top 40 supplier Hub Pen Company...


Polyconcept Makes UK Acquisition

Polyconcept's European subsidiary, PF...

Case Studies

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection
New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and horror have earned the Netflix series Stranger Things a loyal...

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection - Test
New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection - Test

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and horror have earned the Netflix series Stranger Things a loyal...

Case Study: Rise Above the Ordinary
Case Study: Rise Above the Ordinary

Worldwide Clinical Trials wanted to make a statement at its conference, which is attended by potential clients and those involved in cutting-edge m...

Case Study: The Human Touch

Face-to-face interaction has immensely ben...


Branded Tees at Center of Beer Feud

Craft beer maker Arrogant Brewing is...


Case Study: Leveraging LinkedIn

Harnessing the power of this social media ...

Awards

Power 50 2017
Power 50 2017

Our 12th annual ranking features founders, innovators and 13 newcomers.

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2017 Hot List
2017 Hot List

Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.

How-To

Combine Raster and Vector Images Seamlessly
Combine Raster and Vector Images Seamlessly

The goal is to fix and size the raster element before you bring it into a vector program.

5 Ideas for Making Over Your Embroidery Business
5 Ideas for Making Over Your Embroidery Business

Consider diversifying into digital decoration or purchasing specialty equipment, like a clamping system, to take your shop to the next level.

Get More Screen Time
Get More Screen Time

If you get your screens right, the rest of the printing process should flow without a hitch.

8 Ways To Be More Motivated
8 Ways To Be More Motivated

Examine your surrounding environment and desire in order to achieve more. 1. Consider the Bigger Picture Continue to tell yourself why you...