Launching a New Apparel Brand
A Canadian veteran of the wholesale garment market recently helped a California supplier develop ...
Most Popular
Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue
Apparel inventory is here today, gone later today. Promo veterans share how they’re navigating su...
4 Apparel Trends for 2022
The versatility of wear-anytime pieces will drive interest in apparel’s most intriguing trends fo...
Big Markets in Promo: Trade Shows
Virtual event giveaways salvaged this struggling market as it creeps back toward in- person eve...
2021 Product of the Year: Food Gifts
Companies hungry to connect with clients and employees turned to food during the pandemic … and s...
Q3 Promo Sales Increase by Over 18%
The performance marked the second straight year-over-year quarterly rise, with industry revenue c...
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M&A Makes Its Big Comeback
Fatigued by pandemic complications and the rising cost of doing business, industry owners are loo...
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Never Forget: An Oral History of 9/11 and the Promo Industry
The terrorist attacks on Sept. 11, 2001, forever changed our lives. Twenty years later, promo ind...
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College Athlete Merchandising Poised to Explode
A new ruling finally allows NCAA athletes to profit from their name, image and likeness. The prom...
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Testing Macro PromoGram Category
Sales were solid for Compass in May - up 300% over May 2020 (at the height of the pandemic)...
Products
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Is the promo industry's unused PTO leading to burnout?
Vacation plans are out the window and PTO is going unused during the pandemic. Are promo people o...
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2020 Office Buyers Guide
This comprehensive listing of product and service providers will help industry pros access new pr...
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Active Promo Apparel Trends By Age -schedule
With retail styles now widely available, the promotional products industry can offer stylish opti...
MERGERS & ACQUISITIONS
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Sales Person of the Year
In the most difficult of years, these superstars delivered for their customers and their companies.
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Alliance Mercantile Inc. Acquires Boardroom Custom Clothing
MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring Boardroom Custom...
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Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant
Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC Chocolate...
SPONSORED CONTENT
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4 Ways To Warm Your Sales
Inspire outerwear sales this fall and winter by focusing on performance-rich thermal and system j...
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5 Terms That Will Increase Your Performance Workwear Sales
When you present workwear, buyers want to hear how the apparel will perform on the job. Knowing...
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Holiday Promotional Opportunities All Year Round
When Canadian Prime Minister Justin Trudeau steps out, he lets his feet do the talking. The...
CASE STUDIES
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Testing For Macros
Cache is king
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Improve Your Cybersecurity With These 7 Tips
Ransomware attacks are on the rise, so it’s imperative to protect your data with robust employee ...
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Choppin' Broccola
So healthy.
AWARDS
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Case Study: One-In-A-Million Mask Order
Thanks to an agile pivot to selling personal protective equipment, promo products pro Matt Gledhi...
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Top 40 Distributors 2017
Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.
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Top 40 Suppliers 2017
Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.
How-To
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UAT How To Top Story
how to article also a top story
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Testing How To
Testing how to
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Get More Screen Time
If you get your screens right, the rest of the printing process should flow without a hitch.