Trump, Biden & The Promo Products Industry
In a country bitterly split along party lines, there’s little agreement on which candidate is best equipped to lead America’s recovery. As for the ...
The Evolution of the Promotional Mask
In the span of a few months, cloth masks went from stopgaps to sophisticated accessories. Here’s how promo made it happen.
2020 ASI Global Ad Impressions Study Highlights
Here are some key takeaways from this year’s comprehensive swag report, including crucial data about mask usage.
Q4 Gift-Giving in 2020: Don’t Give Up
At the end of a year unlike anything we’ve seen before, Q4 gifting may be a hard sell. Don’t give in: It’s more important than ever to show employe...
Latest
State By State Test
Our exclusive data breaks down annual distributor revenues by state. Plus, infographics detail state-by-state measurements of consumer...
Those Were the Days
As nostalgia dominates the retail space, distributors can capitalize on the growing demand to relive yesteryear.
Top 40 Distributors 2020
Five years ago, the idea of a billion-dollar distributor seemed far-fetched. COVID-19 will likely prevent that possibility from occurring in...
2020 COUNSELOR AWARDS
Meet the leaders and entrepreneurs who are driving the promo industry into the future. Plus, our exclusive Distributor and Supplier Top 40 lists.
Top 40 Suppliers 2020
Among Top 40 suppliers, 2019 was certainly the calm before the storm. Only one new supplier entered this year's list, and over half the companies...
‘Free Speech’ Comes With a Price
The First Amendment offers fewer protections for private sector employees than people often think.
2020 COUNSELOR AWARDS
Meet the leaders and entrepreneurs who are driving the promo industry into a new future. Plus, our exclusive Distributors and Supplier Top 40 lists.
Big Markets in Promo: Education
Sales will come back for this historically strong sector. Which kind of promotions, however, remains to be determined.
‘Free Speech’ Comes With a Price
The First Amendment offers fewer protections for private sector employees than people often think.
Products
Promo Apparel Trends By Age -schedule (1)
With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.
Promo Apparel Trends By Age -schedule
With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.
Promo Apparel Trends By Age (1)
With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.
Promo Apparel Trends By Age
With retail styles now widely available, the promotional products industry can offer stylish options for all age groups.
Mergers & Acquisitions
Alliance Mercantile Inc. Acquires Boardroom Custom Clothing
MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring Boardroom Custom Clothing/Eco Apparel (asi/40705), the companies...
Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant
Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC Chocolate Manufacturing LLC (NCCM), the parent company of...
Cap America and DML Creation Announce Partnership
Missouri-based Cap America Inc. (asi/43792) and Canada-based DML Creation Inc. (asi/48038) have formed a broad long-term alliance, the companies...
alphabroder Acquires Prime Line
As first reported today in a Breaking...
Sponsored Content
4 Ways To Warm Your Sales
Inspire outerwear sales this fall and winter by focusing on performance-rich thermal an...
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5 Terms That Will Increase Your Performance Workwear Sales
When you present workwear, buyers want to hear how the apparel will perform on the...
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Holiday Promotional Opportunities All Year Round
When Canadian Prime Minister Justin Trudeau steps out, he lets his feet do the...
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Case Studies
New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection
â80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and horror have earned the Netflix series Stranger Things a loyal...
New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection - Test
â80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and horror have earned the Netflix series Stranger Things a loyal...
Case Study: Rise Above the Ordinary
Worldwide Clinical Trials wanted to make a statement at its conference, which is attended by potential clients and those involved in cutting-edge m...
Case Study: The Human Touch
Face-to-face interaction has immensely ben...
Awards
Top 40 Distributors 2017
Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.
Top 40 Suppliers 2017
Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.
2017 Hot List
Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.
How-To
Combine Raster and Vector Images Seamlessly
The goal is to fix and size the raster element before you bring it into a vector program.
5 Ideas for Making Over Your Embroidery Business
Consider diversifying into digital decoration or purchasing specialty equipment, like a clamping system, to take your shop to the next level.
Get More Screen Time
If you get your screens right, the rest of the printing process should flow without a hitch.
8 Ways To Be More Motivated
Examine your surrounding environment and desire in order to achieve more. 1. Consider the Bigger Picture Continue to tell yourself why you...