Timothy M. Andrews is president and chief executive officer of the Advertising Specialty Institute (ASI), which has 400 employees and serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry.
Andrews has more than 30 years of experience in digital media, publishing, information services, marketing and advertising. He joined ASI as president in 2003 and is responsible for the vision and operations of the privately held company.
Under his guidance, ASI has become the industry leader in technology and multimedia marketing across all platforms. Customer satisfaction is the focal point of ASI’s research and data services, marketing tools, trade shows, educational resources, catalogs and the award-winning Counselor magazine.
Andrews is also president of ASI Show, which annually hosts 15,500 distributor attendees at trade shows and events across North America, and vice chairman of ASI Computer Systems Inc., whose accounting and business platform is used by nearly 1,000 companies.
Prior to joining ASI, Andrews served as chief executive officer of Primedia Business Magazines, a $400 million media company. He led key business, editorial and product strategy for the company’s 80 magazines, 100 websites, 24 trade shows and its group of 450 reference titles.
Before Primedia, Andrews spent 16 years at Dow Jones & Co., publisher of The Wall Street Journal, where he served in a variety of senior management, editorial, marketing, technology and product development roles. He launched the first real-time news-alerting products in the industry, introduced a web-based version of Dow Jones Interactive long before other companies recognized the importance of the web, and led the team that developed Personal Journal, an electronic newspaper that later became part of WSJ.com.
His final role at Dow Jones was as founder, president and chief executive officer of Factiva, a joint venture he championed with Reuters, which at launch had annual revenues of $225 million, 750 employees in 40 countries and products in 22 languages.
Andrews serves on the Leadership Council of ProPublica, an independent, nonprofit investigative newsroom founded by the former managing editor of The Wall Street Journal and the general counsel of Dow Jones. He is also a member of the board of directors of Connectiv, the world’s leading business information association.
In addition, Andrews is active in several community organizations. He served three years as board president of the Arts Council of Princeton and is a trustee and secretary of the McCarter Theatre Center for the Performing Arts in Princeton, NJ. He also actively supports several community programs in his rural Indiana hometown, including a food bank and a community endowment fund that provides annual grants to local organizations.
Andrews earned a degree in journalism and economics from Ball State University, which named him as its first Outstanding Young Alumnus and later inducted him into the institution’s Journalism Hall of Fame. In 2021, Andrews endowed a Multicultural Center Graduate Assistantship focused on LGBTQ+ (lesbian, gay, bisexual, transgender, queer, plus community) studies at Ball State, with a preference for LGBTQ+ candidates who identify as BIPOC (Black, Indigenous and people of color). In honor of the Andrews Graduate Assistantship, Ball State dedicated the lobby of the multicultural center in Andrews’ name.
Click here for Tim’s Blog and here for his Twitter page and here for LinkedIn.