ASI IS WITH YOU EVERY STEP OF THE WAY.

Think of ASI® as your partner in business, providing you with the tools, resources and support to help you succeed in the promotional products industry. Our goal is to provide a culture of care with the best service, products, education, research and content available to help our members prosper.

ASI Promotional Products

Promotional Products Industry

Logoed items make up a thriving $20.7 billion industry. These traveling advertisements leave a lasting impression on consumers, which makes them crucial for building brand awareness. Who needs logoed hats, T-shirts and bags? All kinds of businesses – from huge corporations to small, local operations.

What We Offer

Mission

To be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.

Vision

ASI strives to empower the global promotional products industry, which is dedicated to supporting the marketing goals of businesses, brands and causes. ASI provides everything the community needs to be informed, inspired, productive and successful.

Values

  • We care. About our members and colleagues and the communities where we live and work.
  • We treat people as we would like to be treated. That means following through, listening and considering alternative views and ideas.
  • We are fair, open and honest with each other, our members, our partners and our vendors. We deliver on our promises. If we can't, we try to make it right.
  • We surround ourselves with talented, enthusiastic people who want to learn, grow and help us improve. ASI isn’t for everyone, and that’s OK.
  • We embrace diversity. In race, creed, color, ethnicity, national origin, religion, sex, age, sexual orientation, marital status, physical ability, veteran status and everything in between. Diversity broadens and deepens our understanding, and helps us represent and serve everyone.
  • We’re like a family. We have fun, willing to be as silly as we are serious. We celebrate everyday accomplishments and successes, and share in major milestones.
  • We invest in our future by encouraging and nurturing new ways to serve members and each other.
  • We use data and facts to make decisions. But we aren’t afraid to take risks.
  • We hold ourselves, and each other, accountable. That’s how we learn for next time.
  • We strive for excellence in everything we do, from the products we create to the relationships we build.
Above all else, we’re with each other every step of the way.

Join our team! Search open positions now. ASI Careers

Advertising Specialty Institute
Executive Leadership

Join Our Team

Norman Cohn
Norman Unger Cohn

Chairman of the Board

 

Matthew Cohn
Matthew Cohn

Vice Chairman of the Board

 

Tim Andrews
Timothy M. Andrews

President and CEO

 

Carol Albright
Carol Albright

Sr. Vice President, HR

 

Matt Barnes
Matt Barnes

Senior Vice President, Supplier Sales and Marketing

 

Michele Bell
Michele Bell

Vice President of Education, Editorial and Events

 

Steve Bright
Steve Bright

Executive Vice President, General Counsel, Cohn Family Trust

 

Nancy Carmona
Nancy Carmona

Senior Vice President of Business Strategy and Analysis

 

Andy Cohen
Andy Cohen

Senior Vice President, Editorial and Marketing Services

 

Bob DeFord
Bob DeFord

Senior Vice President, Distributor Sales and Marketing

 

Kevin Jiang
Kevin Jiang

Sr. Vice President & CTO for the ASI Family of Companies

 

Chris Lovell
Chris Lovell

Sr. Vice President of Sales

 

Charles Machion
Charles Machion

Senior Vice President, Senior Counsel

 

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