What is ASI®? ASI stands for The Advertising Specialty Institute and you can think of us as your partner in business, providing you with the tools, resources and support to help you succeed in the promotional products industry. The ASI mission is to provide a culture of care with the best service, products, education, research and content available to help our members prosper.

About ASI: We help businesses thrive in the promotional products industry. Image shows an assortment of logoed products, all in the color red.


Logoed items make up a thriving $23.2 billion industry. These traveling advertisements leave a lasting impression on consumers, which makes them crucial for building brand awareness. Who needs logoed hats, T-shirts and bags? All kinds of businesses – from huge corporations to small, local operations.



The ASI mission is to be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.


ASI strives to empower the global promotional products industry, which is dedicated to supporting the marketing goals of businesses, brands and causes. ASI provides everything the community needs to be informed, inspired, productive and successful.


  • We care. About our members and colleagues and the communities where we live and work.
  • We treat people as we would like to be treated. That means following through, listening and considering alternative views and ideas.
  • We are fair, open and honest with each other, our members, our partners and our vendors. We deliver on our promises. If we can't, we try to make it right.
  • We surround ourselves with talented, enthusiastic people who want to learn, grow and help us improve. ASI isn’t for everyone, and that’s OK.
  • We embrace diversity. In race, creed, color, ethnicity, national origin, religion, sex, age, sexual orientation, marital status, physical ability, veteran status and everything in between. Diversity broadens and deepens our understanding, and helps us represent and serve everyone.
  • We’re like a family. We have fun, willing to be as silly as we are serious. We celebrate everyday accomplishments and successes, and share in major milestones.
  • We invest in our future by encouraging and nurturing new ways to serve members and each other.
  • We use data and facts to make decisions. But we aren’t afraid to take risks.
  • We hold ourselves, and each other, accountable. That’s how we learn for next time.
  • We strive for excellence in everything we do, from the products we create to the relationships we build.
Above all else, we’re with each other every step of the way.

Join our team! Search open positions now. ASI Careers

ASI Partners