ASI is with you every step of the way

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ASI is with you every
step of the way.

Advertising Specialty Institute® (ASI) is the promotional product industry’s largest membership organization offering media, technology, marketing and education to help cultivate success and community. We strive to provide a culture of support and care with the best service, products, education, research and content available to help our members succeed, every step of the way.

Promotional products make up a $25.8 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.

The industry is made up of suppliers who create, source and imprint products, and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, nonprofits, schools, hospitals, charities and small businesses.

Mission

To be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.

Vision

ASI strives to empower the global promotional products industry, which is dedicated to supporting the marketing goals of businesses, brands and causes. ASI provides everything the community needs to be informed, inspired, productive and successful.

Values

  • We care. About our members and colleagues and the communities where we live and work.

  • We treat people as we would like to be treated. That means following through, listening and considering alternative views and ideas.

  • We are fair, open and honest with each other, our members, our partners and our vendors. We deliver on our promises. If we can't, we try to make it right.

  • We surround ourselves with talented, enthusiastic people who want to learn, grow and help us improve. ASI isn’t for everyone, and that’s OK.

  • We embrace diversity. In race, creed, color, ethnicity, national origin, religion, sex, age, sexual orientation, marital status, physical ability, veteran status and everything in between. Diversity broadens and deepens our understanding, and helps us represent and serve everyone.

  • We’re like a family. We have fun, willing to be as silly as we are serious. We celebrate everyday accomplishments and successes, and share in major milestones.

  • We invest in our future by encouraging and nurturing new ways to serve members and each other.

  • We use data and facts to make decisions. But we aren’t afraid to take risks.

  • We hold ourselves, and each other, accountable. That’s how we learn for next time.

  • We strive for excellence in everything we do, from the products we create to the relationships we build.

Above all else, we’re with each other every step of the way.

Advertising Specialty Institute
Executive Leadership

Join Our Team

Norman Unger Cohn
Norman Cohn

Norman Cohn is chairman of the Advertising Specialty Institute® (ASI). Under Cohn's guidance, ASI remains staunchly committed to the continued success of the promotional products industry and to raising awareness of ad specialties throughout the general marketplace through such vehicles as ASI's Global Ad Impressions Study.

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Matthew Cohn
Matthew Cohn

Matthew Cohn is vice chairman of the ASI Family of Companies which includes ASI Show®, ASI Computer Systems® and the Advertising Specialty Institute® (ASI). Throughout his career, Cohn has launched businesses in publishing, e-commerce, trade shows and medical information. In 1988, Cohn led the team that developed ESP®, which quickly became the advertising specialty industry's most widely used research tool and business platform.

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Timothy M. Andrews
Tim Andrews

Timothy M. Andrews is president and chief executive officer of the Advertising Specialty Institute (ASI), which has 400 employees and serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry.

Andrews has more than 30 years of experience in digital media, publishing, information services, marketing and advertising. He joined ASI as president in 2003 and is responsible for the vision and operations of the privately held company.

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Carol Albright
Carol Albright

Carol Albright joined ASI in 1986 as its first human resources employee and is now ASI’s senior vice president of human resources. Under her guidance, ASI has been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.

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Matt Barnes
Matt Barnes

Matt Barnes is senior vice president of supplier sales and marketing, responsible for the vision and growth of ASI’s supplier sales and marketing activities, including supplier membership and ASI’s digital and print advertising and marketing offerings.

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Michele Bell
Michele Bell

Michele Bell is vice president of editorial, education and special events, overseeing the day-to-day operations of ASI Media, which includes an award-winning staff of editors, writers, designers and social media experts, ASI University and high-profile industry events such as the Power Summit and the Counselor Awards. She is charged with delivering digital-first content that best serves ASI’s audiences.

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Steve Bright
Steve Bright

Steve Bright has been executive vice president and general counsel for ASI since 1996, and his work with the Cohn family goes back over 30 years. He advises the Cohn family and ASI management on a variety of legal, business and strategic issues.

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Nancy Carmona
Nancy Carmona

Nancy Carmona is ASI's senior vice president of business strategy and analysis. She oversees all major business analytics and financial reporting, working with business executives across the company in developing strategic initiatives and plans based on sophisticated financial analysis designed to drive ASI's revenue.

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Andy Cohen
Andy Cohen

Andy Cohen is senior vice president of editorial and marketing services at ASI, responsible for the company’s content, as well as its marketing, education, events, trade shows, research and communication efforts. In addition to ASI’s marketing agency, ASI Creative Labs, Cohen oversees the creation of ASI’s marketing efforts as well as the production and attendee marketing for the company’s trade shows and events. ASI’s corporate website at asicentral.com is also produced and created within Cohen’s groups.

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Bob DeFord
Bob DeFord

Bob DeFord is ASI's senior vice president of distributor sales and marketing, with oversight of the strategic vision, direction and growth of ASI's integrated platform of distributor products and services. This includes the ESP platform, with the largest searchable collection of products in the promotional products industry, and over 15,000 ESP Websites.

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Gina DeGrandis
Gina DeGrandis

Gina DeGrandis is vice president of accounting and operations at ASI, responsible for maintaining proper operational and internal controls, administrative and reporting procedures, and keeping internal systems in place to ensure the highest operating efficiency.

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Kevin Jiang
Kevin Jiang

Kevin Jiang is the Chief Technology Officer (CTO) of the ASI Family of Companies, charged with leading software development, data and technology security and global infrastructure, to support all ASI products and services.

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Chris Lovell
Chris Lovell

Chris Lovell is ASI’s senior vice president of sales. Lovell has been with ASI since 1991 and has devoted her career to working with industry suppliers and helping them increase their profits by positioning their firms for long-term success.

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Charles Machion
Charles Machion

Charles “Chuck” Machion is ASI’s senior vice president and currently performs all legal work for the company. He began working at ASI in 1999 as its senior counsel.

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Join our team! Search open positions now. ASI Careers

Trusted By

The Magnet Group Proforma Tri-Moutain
Kaeser amp; Blair ipromoteu Halo
Brown & Bigelow American Solutions for Business Bag Makers
American Apparel
polyconcept San Mar AIA Hit Promos
Alpha Broder Geiger Gildan
Jetline Logomark Bic Graphic

Address and Phone Numbers

Bucks County Technology Park
4800 Street Road
Trevose, PA 19053

Customer Service: (800) 546-1350, option 1

Sales: (800) 546-1350, option 3

Product Support: (800) 546-1350, option 2

ASI