WHAT IS ASI?

What is ASI®? ASI stands for The Advertising Specialty Institute and you can think of us as your partner in business, providing you with the tools, resources and support to help you succeed in the promotional products industry. The ASI mission is to provide a culture of care with the best service, products, education, research and content available to help our members prosper.

About ASI: We help businesses thrive in the promotional products industry. Image shows an assortment of logoed products, all in the color red.

WHAT ARE PROMOTIONAL ITEMS?

Logoed items make up a thriving $23.2 billion industry. These traveling advertisements leave a lasting impression on consumers, which makes them crucial for building brand awareness. Who needs logoed hats, T-shirts and bags? All kinds of businesses – from huge corporations to small, local operations.

WHAT DOES ASI OFFER?

Mission

The ASI mission is to be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.

Vision

ASI strives to empower the global promotional products industry, which is dedicated to supporting the marketing goals of businesses, brands and causes. ASI provides everything the community needs to be informed, inspired, productive and successful.

Values

  • We care. About our members and colleagues and the communities where we live and work.
  • We treat people as we would like to be treated. That means following through, listening and considering alternative views and ideas.
  • We are fair, open and honest with each other, our members, our partners and our vendors. We deliver on our promises. If we can't, we try to make it right.
  • We surround ourselves with talented, enthusiastic people who want to learn, grow and help us improve. ASI isn’t for everyone, and that’s OK.
  • We embrace diversity. In race, creed, color, ethnicity, national origin, religion, sex, age, sexual orientation, marital status, physical ability, veteran status and everything in between. Diversity broadens and deepens our understanding, and helps us represent and serve everyone.
  • We’re like a family. We have fun, willing to be as silly as we are serious. We celebrate everyday accomplishments and successes, and share in major milestones.
  • We invest in our future by encouraging and nurturing new ways to serve members and each other.
  • We use data and facts to make decisions. But we aren’t afraid to take risks.
  • We hold ourselves, and each other, accountable. That’s how we learn for next time.
  • We strive for excellence in everything we do, from the products we create to the relationships we build.
Above all else, we’re with each other every step of the way.

Join our team! Search open positions now. ASI Careers

Advertising Specialty Institute
Executive Leadership

Join Our Team

Norman Cohn is the Chairman of the Board for ASI and has spent over 60 years building the ASI mission.
Norman Unger Cohn

Chairman of the Board

 

Matthew Cohn is ASI's Vice Chairman of the Board and has 30+ years of experience in the industry.
Matthew Cohn

Vice Chairman of the Board

 

Tim Andrews is the fearless leader here at ASI and has held the position of President and CEO for almost 20 years.
Timothy M. Andrews

President and CEO

 

Carol Albright is the Senior Vice President of Human Resources at ASI.
Carol Albright

Sr. Vice President, HR

 

Matt Barnes is the Senior Vice President of Supplier Sales and Marketing at ASI.
Matt Barnes

Senior Vice President, Supplier Sales and Marketing

 

Michele Bell is ASI's Vice President of Editorial, Education and Special Events.
Michele Bell

Vice President of Editorial, Education and Special Events

 

Steve Bright is the Executive Vice President of ASI's General Counsel and the Cohn Family Trust.
Steve Bright

Executive Vice President, General Counsel, Cohn Family Trust

 

Nancy Carmona is the Senior Vice President of Business Strategy and Analysis at ASI.
Nancy Carmona

Senior Vice President of Business Strategy and Analysis

 

Andy Cohen is ASI's Senior Vice President of Events, Media and Marketing Services.
Andy Cohen

Senior Vice President of Events, Media and Marketing Services

 

Bob DeFord is the Senior Vice President of Distributor Sales and Marketing at ASI.
Bob DeFord

Senior Vice President, Distributor Sales and Marketing

 

Kevin Jiang is ASI's Senior Vice President and CTO for the ASI Family of Companies.
Kevin Jiang

Sr. Vice President and CTO for the ASI Family of Companies

 

Chris Lovell is the Senior Vice President of Sales for ASI.
Chris Lovell

Sr. Vice President of Sales

 

Charles Machion is ASI's Senior Vice President of Senior Counsel.
Charles Machion

Senior Vice President, Senior Counsel

 

ASI Partners