Education

ASI University

All of our live and online courses are specifically designed to help you grow your industry knowledge and your businesses.

Join to Start Learning Member Login

Education

ASI University Online Courses

Curabitur vehicula fermentum feugiat. Maecenas laoreet purus at faucibus pharetra. Nulla consectetur nec mauris at placerat. Sed porttitor est libero, at tempus nisl maximus non. Aliquam erat volutpat.

Distributor Fundamentals

Sales Success

Social Media & Marketing

Entrepreneur’s Essentials

Corporate Gifts & Incentives

Wearables & Decoration

Graphic Design Software Training

Maximize Your ASI Member Benefits

BASI/MASI

Ready to take the BASI or MASI exam?

To request the BASI or MASI final exam you must:

  • Be a current member of ASI.
  • Demonstrate your industry involvement by attending at least one live or virtual ASI event (such as The ASI Show, ASI Power Summit, fASIlitate, fASI500, ASI Roadshow or The Joe Show Live At Home) every two years.
  • Help shape the industry by completing at least one Counselor State of the Industry Survey or ASI research survey every two years.

Please note: You must pass the BASI exam before requesting the MASI exam. If you're not an ASI member, click here for information about joining ASI. Click here to learn more about the ASI Show suite of events and the ASI Power Summit.

Details About Certification

ASI Education BASI

BASI

BASI certification shows you possess the fundamental knowledge you need to profitably navigate the promotional products marketplace.

Learn More

Download Logo and Press Release

ASI Education MASI

MASI

MASI certification recognizes you as a true industry expert, maintaining the highest standards of professionalism, knowledge and experience.

Learn More

Download Logo and Press Release

ASI Education BASI

Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.

BASI (Bachelor of Advertising Specialty Information)
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll:

  • Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
  • Receive a BASI certificate for display
  • Get access to the BASI logo and press release template
  • Receive recognition of your BASI certification in ASI publications

BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this marketing certification program.

ASI Education MASI

Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.

MASI (Master of Advertising Specialty Information)
With your MASI certification, you are recognized as a true industry expert who has cultivated profitable and collaborative relationships with distributors and suppliers. This designation is a testament to your contributions to the advertising specialty industry.

  • Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
  • Receive a MASI certificate for display
  • Get access to the MASI logo and press release template
  • Receive recognition of your MASI certification in ASI publications

MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this certification program.

Member Testimonials

“After 20 years in the industry, I wish I would’ve taken the initiative to get my MASI sooner. ASI’s education resources are relevant, strategic and provide insight from various industry veterans that can really help you grow in your industry development..”Daniel H. Pendleton, MASI
Gold Bond, Inc. (asi/57653)

Learn More

Frequently Asked Questions

Still have Questions? Please email Kerry Boderman, Education Director.

We understand that our members have demanding schedules – in addition to significant industry knowledge – so we decided to streamline our certification process.
Points are no longer being offered or tracked, so you can request the BASI exam (or the MASI exam if you've already earned your BASI) as soon as you feel ready to take it and have fulfilled the ASI event and survey requirements. If you’d like to know your total points as of November 20, 2018, please email asieducation@asicentral.com with your request.
Yes! The ASI Shows in Orlando, Fort Worth and Chicago still feature dozens of live education courses taught by experts in their fields. Please visit ASIShow.com to learn more.<
The Counselor State of the Industry Survey for suppliers, distributors and decorators is available every year from January through March. The ASI Quarterly Sales Survey for distributors and decorators is available every April, July and October. Additional surveys are available periodically.
No, as the BASI and MASI certifications no longer expire.
Yes! Please email asieducation@asicentral.com with your information and we’ll be glad to send you an updated certificate.
It's free for ASI members to get BASI- or MASI-certified. ASI invests over $1 million annually to educate our members and cover the entire cost of this certification program.

Call For Presentations

Do you have what it takes to be a top-notch industry educator? Are you always striving to push the ad specialty industry forward? Do you have a passion for sales, marketing or business management? Are you an industry consultant or skilled ASI distributor, supplier or decorator? If so, the ASI Education team is looking for you!

We’re looking for speakers who can deliver compelling educational presentations on the most effective tools and techniques used in business today. We want you if you’re a thought-provoking sales, marketing or business-building guru who’s eager to showcase your talents at the ASI Shows. This is a priceless opportunity to brand yourself as an expert in your field – and also gain amazing networking opportunities to grow your career and your bottom line. Note that all presentations must be solely educational in nature; self-promotional presentations will not be considered. Also, all material must be original; otherwise, sources must be referenced.

Please note that we only accept proposals in the spring; these will be considered for use in the following year.