ASI Education

In such a competitive market, promo distributors, suppliers and decorators need the skills to out-think, outperform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career – all of our live and online courses are specifically designed to help you continue your professional development and grow your businesses.

Questions? Please see the FAQs or email Kerry Boderman, Education Director.

Online Courses

Fundamentals of Distributor Success
Fundamentals of Distributor Success
Sales Success
Sales Success
Social Media and Marketing
Social Media & Marketing
Entrepreneur’s Essentials
Entrepreneur’s Essentials
Corporate Gifts and Incentives
Corporate Gifts & Incentives
Wearables and Decoration
Wearables & Decoration
Graphic Design Software Training
Graphic Design Software Training
Maximize Your ASI Member Benefits
Maximize Your ASI Member Benefits

Ready to take the BASI or MASI exam?

Check the requirements here.

To request the BASI or MASI final exam you must:
  • Be a current member of ASI.
  • Demonstrate your industry involvement by attending at least one live ASI event (such as The ASI Show, ASI Power Summit, fASIlitate, fASI500 or ASI Roadshow) every two years.
  • Help shape the industry by completing at least one Counselor State of the Industry Survey or ASI Quarterly Sales Survey every two years.

Please note: You must pass the BASI exam before requesting the MASI exam. If you're not an ASI member, click here for information about joining ASI. Click here to learn more about the ASI Show suite of events and the ASI Power Summit.

FAQS

Why did ASI retire the points system?

We understand that our members have demanding schedules – in addition to significant industry knowledge – so we decided to streamline our certification process.

What happens to the points I already earned?

Points are no longer being offered or tracked, so you can request the BASI exam (or the MASI exam if you've already earned your BASI) as soon as you feel ready to take it and have fulfilled the ASI event and survey requirements. If you’d like to know your total points as of November 20, 2018, please email asieducation@asicentral.com with your request.

Will there still be classes at the ASI Shows?

Yes! The ASI Shows in Orlando, Fort Worth and Chicago still feature dozens of live education courses taught by experts in their fields. Please visit ASIShow.com to learn more.

When can I take the SOI or Quarterly Sales survey?

The Counselor State of the Industry Survey for suppliers, distributors and decorators is available every year from January through March. The ASI Quarterly Sales Survey for distributors and decorators is available every April, July and October. Additional surveys are available periodically.

I already earned my BASI/MASI – do I still need to recertify it?

No, as the BASI and MASI certifications no longer expire.

I already earned my BASI/MASI but my certificate has an expired date. Can I get a new certificate?

Yes! Please email asieducation@asicentral.com with your information and we’ll be glad to mail you an updated certificate.

How much does it cost to take the BASI/MASI final exam?

It's free for ASI members to get BASI- or MASI-certified. ASI invests over $1 million annually to educate our members and cover the entire cost of this certification program.

How many questions are in the BASI/MASI final exam?

Each exam has 60 multiple choice and True/False questions, and you need to score 70% or higher to pass.

Call For Presentations

Do you have what it takes to be a top-notch industry educator? Are you always striving to push the ad specialty industry forward? Do you have a passion for sales, marketing or business management? Are you an industry consultant or skilled ASI distributor, supplier or decorator? If so, the ASI Education team is looking for you!

We’re looking for speakers who can deliver compelling educational presentations on the most effective tools and techniques used in business today. We want you if you’re a thought-provoking sales, marketing or business-building guru who’s eager to showcase your talents at the ASI Shows. This is a priceless opportunity to brand yourself as an expert in your field – and also gain amazing networking opportunities to grow your career and your bottom line. Note that all presentations must be solely educational in nature; self-promotional presentations will not be considered. Also, all material must be original; otherwise, sources must be referenced.

Please note that we only accept proposals in the spring; these will be considered for use in the following year.

Hear about the benefits of certification from ASI members

Details About Certification

ASI Education BASI

BASI

BASI certification shows you possess the fundamental knowledge you need to profitably navigate the promotional products marketplace.

Learn More

Download Logo and Press Release

ASI Education MASI

MASI

MASI certification recognizes you as a true industry expert, maintaining the highest standards of professionalism, knowledge and experience.

Learn More

Download Logo and Press Release

ASI Education BASI

Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.

BASI (Bachelor of Advertising Specialty Information)
With your BASI certification, you become part of a special group of marketing professionals who are recognized for their achievements. When you achieve your certification, you'll:

  • Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
  • Receive a BASI certificate for display
  • Get access to the BASI logo and press release template
  • Receive recognition of your BASI certification in ASI publications

BASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this marketing certification program.

ASI Education MASI

Invest In Yourself. Impact Your Life.
In such a competitive market, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. That's why ASI's Certification Program is such a great investment in yourself and your career.

MASI (Master of Advertising Specialty Information)
With your MASI certification, you are recognized as a true industry expert who has cultivated profitable and collaborative relationships with distributors and suppliers. This designation is a testament to your contributions to the advertising specialty industry.

  • Enjoy VIP access to select events, such as Keynotes and exclusive receptions at The ASI Show
  • Receive a MASI certificate for display
  • Get access to the MASI logo and press release template
  • Receive recognition of your MASI certification in ASI publications

MASI Program Fees
It's free for ASI members to become BASI- or MASI-certified. ASI, which invests over $1 million annually to educate its members, covers the entire cost to support this certification program.