Promotional Products

Promotional products, or ad specialties, are useful items imprinted with an advertiser's logo or message. Think of all those freebies like mugs and T-shirts you get at trade shows. These products are kept by recipients, offering great exposure for the advertiser's message.

The Industry

The two major players in the industry are suppliers (importers) and distributors (sellers). Suppliers use ASI print and electronic resources to market their products to distributor salespeople. Distributors use those same resources to locate and sell products to their clients, who are companies trying to promote themselves (known as end-buyers).


To be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.


ASI strives to empower the global promotional products industry, which is dedicated to supporting the marketing goals of businesses, brands and causes. ASI provides everything the community needs to be informed, inspired, productive and successful.


  • We care. About our members and colleagues and the communities where we live and work.
  • We treat people as we would like to be treated. That means following through, listening and considering alternative views and ideas.
  • We are fair, open and honest with each other, our members, our partners and our vendors. We deliver on our promises. If we can't, we try to make it right.
  • We surround ourselves with talented, enthusiastic people who want to learn, grow and help us improve. ASI isn’t for everyone, and that’s OK.
  • We embrace diversity. In race, creed, color, ethnicity, national origin, religion, sex, age, sexual orientation, marital status, physical ability, veteran status and everything in between. Diversity broadens and deepens our understanding, and helps us represent and serve everyone.
  • We’re like a family. We have fun, willing to be as silly as we are serious. We celebrate everyday accomplishments and successes, and share in major milestones.
  • We invest in our future by encouraging and nurturing new ways to serve members and each other.
  • We use data and facts to make decisions. But we aren’t afraid to take risks.
  • We hold ourselves, and each other, accountable. That’s how we learn for next time.
  • We strive for excellence in everything we do, from the products we create to the relationships we build.


ASI has been recognized by Calkins Media as one of the Best Places to Work in the Philadelphia region over the past 10 consecutive years. Our editorial team has won numerous national awards recognizing editorial and design excellence for each of our magazines. Our ASI Show Chicago earned a ranking on the Trade Show Executive (TSE) magazine’s list of 50 fastest-growing shows in the U.S.

Our History

Founded by Joe Segel in 1950, ASI began as an editorial company that published an industry directory called the Advertising Specialty Register. The company was sold to Maurice Cohn in 1962, who dedicated his career to improving and expanding ASI. Joe Segal went on to establish QVC and the Franklin Mint. The Cohn family still owns the company today, now headed by Maurice’s son Norman.